Pioneer Corporation is a leader in optical disc technology and a preeminent manufacturer of high performance audio, video and computer equipment for the home, car and industrial market. Since Pioneer's origin in 1938, our company has proven to be as true to its name as it is to its mission: " Move the Heart and Touch the Soul ". To this day, our legacy of leadership helps keeping us at the forefront of breaking developments. From creating the speakers that first established the Pioneer brand as a standard-bearer in audio, to our introduction of the Laser Disc format that first paved the way for optical disc entertainment, up to launch of DVD Rewritable, Organic EL Display and Plasma Displays embodying the latest incarnation of digital home theater innovation, we have always held ourselves to a higher standard, much to our customers' appreciation.

"Move the Heart, Touch the Soul." This is Pioneer's new corporate philosophy, the foundation for an all-new relationship with customers in the 21st century.

Towards 21st century, we face significant changes in our operating environment linked to environmental issue, shifting population trends, collaborative business demands, etc. To cope with these changes, we have established a new CI which is targeting to change the way people work and the systems companies operate. Through these reforms we aim to build a new relationship with our customers.