is a leader in optical disc technology and a preeminent manufacturer of high performance audio, video and computer equipment for the home, car and industrial market. Since Pioneer's origin in 1938, our company has proven to be as true to its name as it is to its mission: " Move the Heart and Touch the Soul "
. To this day, our legacy of leadership helps keeping us at the forefront of breaking developments. From creating the speakers that first established the Pioneer brand as a standard-bearer in audio, to our introduction of the Laser Disc format that first paved the way for optical disc entertainment, up to launch of DVD Rewritable, Organic EL Display and Plasma Displays embodying the latest incarnation of digital home theater innovation, we have always held ourselves to a higher standard, much to our customers' appreciation.